Ski Chic: New Heights of Style
Luxury ski fashion, once confined to the alpine slopes, has metamorphosed into a dynamic industry that seamlessly blends outdoor adventure with fashion. As the evolution continues, recent trends indicate an unprecedented expansion beyond the realm of traditional ski enthusiasts.
Why luxury loves football
In the world of opulence and extravagance, where fine dining, high fashion, and luxury travel reign supreme, an unexpected contender has risen to captivate the hearts of the elite: football, or soccer for our American readers.
How Formula One speeds up its Fashion Game.
In a groundbreaking move, Formula One ignites its fashion ambitions through an innovative partnership between renowned sportswear brand Puma and trailblazing artist ASAP Rocky. With Rocky taking the reins as Creative Director, a vibrant fusion of streetwear and motorsports is set to captivate audiences worldwide.
From niche to chic: The Fashionable Evolution of Trail Running
In the not-so-distant past, trail running was a pursuit reserved for dedicated athletes seeking solace in the rugged beauty of untamed landscapes. Yet, as the world evolves, so too do our attitudes toward sport and style.
Prada Spacesuits: NASA mission will head to the moon in style
In a groundbreaking partnership that blends the worlds of fashion and space exploration, Axiom Space and Prada have announced their collaboration to design the next-generation spacesuits for NASA's Artemis missions, with the first mission set to launch in 2025.
"Call Me Coco!"
At just 19 years old, Coco Gauff has taken the tennis world by storm. The young phenom's journey from historic victories over tennis legends to her subtle yet impactful fashion choices has made her the new "It Girl" of the tennis world, and her recent triumph at the US Open has only set her status.
Serving Aces in Style: Frances Tiafoe’s Courtside Fashion
In the world of professional tennis, where traditional tennis whites have long dominated the courts, Frances Tiafoe has emerged as a breath of fresh air with his bold and innovative courtside fashion at the US Open.
What LVMH’s Olympic partnership means for fashion and sport
In a groundbreaking move that bridges the worlds of fashion and sport, luxury conglomerate LVMH has embarked on a significant partnership with the Olympic Games. the convergence of these two seemingly disparate realms signifies a transformative shift. Photo : Léon Marchand, first LVMH ambassador for Paris 2024
Noah Lyles : Sprinting toward Red Carpet
In the realm of professional sports, the journey from the locker room to the playing field has transformed into a symbol of personal style and self-expression. Now, with the emergence of Noah Lyles, the world of running might be getting its own version of the red carpet.
Forbes 30: Alica versus Barbie
Named on the prestigious Forbes 30 Under 30 list, Alica Schmidt has made waves not only for her striking beauty but also for her remarkable achievements in the world of track and field, social media and business.
Game, Set, Style: How Luxury Ace the Tennis Fashion Trend
In the fast-paced world of luxury branding, a new strategic shift is underway as high-end names like Louis Vuitton and Gucci find themselves drawn to the allure of tennis.
Defying Gravity on the Slackline
Meet Rafa Bridi, the fearless maverick who rewrote the record books in the world of slacklining.
Nyjah Huston: Skateboard Champion Style Icon
Nyjah Huston, the renowned professional skateboarder, not only dominates the skatepark but also captures attention with his unique fashion sense.
Victor Wembanyama: Style Star of the NBA Draft
Victor Wembanyama, a French "generational talent" as the No. 1 overall pick, left a striking imprint on NBA Draft fashion.
Karate's Next-Gen Role Model
“When I was a kid, maybe 7 or 8, every boy would tell me, ‘You kick like a girl, you punch like a girl,” she recalls. “They meant it as an insult, but I took it as a compliment. I’m like, yeah, I kick like a girl! Girls are so powerful, they’re so strong…”
Olympic Gymnast Adam Cogat’s fashion journey
As an Olympic gymnast, my experience has influenced my sense of style. I learned to appreciate the importance of functional clothing to perform at my best. It helped me understand the importance of having the right clothes for my sport.
Nike Abayas Sell Out in London
In a recent collaboration, Nike has joined forces with British-Muslim fashion designer Saeedah Haque to create a capsule collection of modest streetwear, branded as 'Nike by You'.