Prada Spacesuits: NASA mission will head to the moon in style

In a groundbreaking partnership that blends the worlds of fashion and space exploration, Axiom Space and Prada have announced their collaboration to design the next-generation spacesuits for NASA's Artemis missions, with the first mission set to launch in 2025. This unexpected alliance aims to fuse Prada's savoir faire in technical collections for sports with Axiom's innovative approach to space travel, promising to revolutionize the iconic astronaut attire.

Axiom Space will use Prada’s expertise to design the spacesuit to be worn by astronauts walking on the moon during NASA Artemis missions.

While it may appear unconventional at first glance, this partnership is rooted in the belief that Prada's expertise extends far beyond the runway. As Michael Suffredini, CEO of Axiom Space, noted, "They’re more than just a fashion company. They actually do quite a bit of technologically advanced things." Prada's legacy includes pioneering work with composite materials dating back to the 1990s when they established the Luna Rossa yachting team to compete for the America's Cup. This experience positions Prada as a valuable contributor to the development of space-ready materials.

One of the most critical aspects of this collaboration involves Prada's role in designing the outer layer of the spacesuit. This layer must protect astronauts from the harsh space environment, including lunar dust, while ensuring mobility is not compromised. Lorenzo Bertelli, Prada Group marketing director, emphasized their expertise in packaging fabrics together to create better mobility, underscoring that the spacesuit project requires a holistic approach.

Moreover, Prada's mastery in composites can potentially make the spacesuit lighter, a significant advantage in space travel, where minimizing mass is paramount. Suffredini emphasized the importance of this advantage, stating, "When you’re going to space, mass is king, so this can be a huge advantage for us."

The partnership between Axiom Space and Prada emerged from a mutual desire to collaborate with forward-leaning companies in various industries, not just space. Suffredini and Bertelli shared ideas and quickly recognized the potential for a fruitful partnership. Bertelli expressed confidence in the success of this collaboration, suggesting that larger projects may follow in the future.

While the focus for now is on the spacesuit project, Suffredini hinted at the possibility of Prada's involvement in Axiom's commercial space station plans and other initiatives. This collaboration reflects a unique blending of expertise from two seemingly disparate industries, with the potential to redefine the future of space exploration.

As the project progresses, one intriguing question remains: What will the final spacesuit design, born from the creative minds at Prada, look like? The companies have only provided tantalizing glimpses of the suit. Bertelli stressed that the design will prioritize functionality but also leave room for creativity. Suffredini expressed excitement about the unique aesthetics Prada will bring to the spacesuit, predicting a design that stands apart from traditional spacesuit aesthetics.

In a world where fashion meets functionality, Axiom Space and Prada are poised to craft spacesuits that not only protect astronauts on their lunar odyssey but also reflect the innovative spirit of human exploration. The outcome of this partnership promises to be as intriguing as the cosmos itself, merging the worlds of high fashion and space technology in a way that was once unimaginable.

bruno danto
Editor in Chief & Creative Director, founder of Sport&Style magazine, Editor in chief of Citizen K Homme Sport, former editor in chief of Vogue Hommes International , Bruno Danto delivers innovative concepts and creative services to leading organizations in the luxury, fashion, beauty and lifestyle sectors worldwide. Well-travelled, Bruno brings a multi-cultural perspective to his work between Paris, New York, Los Angeles and Rio de Janeiro. Over his 15 years consultancy in fashion and luxury lifestyle, his clients have included Conde Nast, Publicis conseil, Leo Burnett, BBDO, Amaury group, Givenchy parfum, Calvin Klein, Gucci, Christian Liaigre, L’Oreal, Ralph Lauren, Tiffany, Prada. After more than a decade in the fashion industry, Bruno Danto has emerged as a leader, specializing in the convergence of fashion, luxury and lifestyle. He has worked with world- renowned artist and photographers such as Bruce Weber, Kurt Markus, David Bailey, Mark Seliger, David Lachapelle, Max Vadukul, Guido Mocafico, Ruven Afanador, Richard Phibbs, Regan Cameron, Peter Lindberg, Ellen Von Unwerth And Jean-Baptiste Mondino among others.
www.brunodanto.com
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