Karate's Next-Gen Role Model

Rayna Vallandingham, a 13-time World Champion in Taekwondo, is a force to be reckoned with in the martial arts world. Her incredible journey from a shy kid to a martial arts sensation is not only reshaping the sport but also inspiring a whole new generation to break free from stereotypes.

Rayna Vallandingham: 13-time World Champion in Taekwondo.

Growing up in the coastal town of Encinitas, California, Vallandingham dedicated her childhood to martial arts. While other kids were enjoying recess and birthday parties, she was honing her skills in the dojo and on the beautiful California beaches. Her determination and dedication were unmatched.

However, Vallandingham's path wasn't without challenges. As a young martial artist, she encountered gender bias, with boys underestimating her abilities. “When I was a kid, maybe 7 or 8, every boy would tell me, ‘You kick like a girl, you punch like a girl,’” she recalls. “They meant it as an insult, but I took it as a compliment. I’m like, yeah, I kick like a girl! Girls are so powerful, they’re so strong. And as far as I was concerned, they did the highest, most beautiful kicks and form.” But rather than taking offense, she turned it into a source of motivation, recognizing the immense strength and power in being a girl. She also faced skepticism when she expressed her ambition to be like her childhood idol, Bruce Lee, as people questioned her abilities due to her gender. These experiences fueled her determination to become a legendary figure in martial arts and serve as an inspiration to the next generation of young girls entering the field.

Vallandingham discovered her voice and platform on social media, where she noticed a glaring lack of female representation in the martial arts community. She began sharing videos of her training in her backyard, and her unique approach to martial arts quickly gained popularity. Mothers from all over the world reached out to her, sharing stories of how their daughters had taken up martial arts because of her. This motivated her to continue pushing boundaries and challenging the industry's norms.

Beyond her martial arts prowess, Vallandingham has a passion for the entertainment industry. She ventured into acting at the tender age of 8, realizing that she could combine her love for martial arts with her love for entertainment to create a unique path. Her unconventional approach, which includes training in fashionable attire in cool settings, has garnered both admiration and criticism. But she remains unapologetically herself, determined to change the industry from within.

As soon as Vallandingham was able to support herself through brand deals and collaborations, she made the bold decision to move to Los Angeles. Her collaboration with Bruce Lee's family on a clothing brand in 2021 was a dream come true, and since then, she has partnered with major names like Quest and Under Armour. Her ultimate dream is to become an action film star, and she's well on her way, often performing fight choreography for music videos and social media content.

Rayna Vallandingham's message is clear: she wants to inspire people to invest in themselves and pursue their dreams relentlessly. Her journey is a testament to the power of perseverance and authenticity in a world where anything is possible. As she puts it, "I know I've done my job if people don't give up and realize this is a crazy world where anything can happen." Rayna Vallandingham is not just transforming the look of martial arts; she's transforming lives and breaking barriers along the way.

bruno danto
Editor in Chief & Creative Director, founder of Sport&Style magazine, Editor in chief of Citizen K Homme Sport, former editor in chief of Vogue Hommes International , Bruno Danto delivers innovative concepts and creative services to leading organizations in the luxury, fashion, beauty and lifestyle sectors worldwide. Well-travelled, Bruno brings a multi-cultural perspective to his work between Paris, New York, Los Angeles and Rio de Janeiro. Over his 15 years consultancy in fashion and luxury lifestyle, his clients have included Conde Nast, Publicis conseil, Leo Burnett, BBDO, Amaury group, Givenchy parfum, Calvin Klein, Gucci, Christian Liaigre, L’Oreal, Ralph Lauren, Tiffany, Prada. After more than a decade in the fashion industry, Bruno Danto has emerged as a leader, specializing in the convergence of fashion, luxury and lifestyle. He has worked with world- renowned artist and photographers such as Bruce Weber, Kurt Markus, David Bailey, Mark Seliger, David Lachapelle, Max Vadukul, Guido Mocafico, Ruven Afanador, Richard Phibbs, Regan Cameron, Peter Lindberg, Ellen Von Unwerth And Jean-Baptiste Mondino among others.
www.brunodanto.com
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