"Call Me Coco!"
At just 19 years old, Coco Gauff has taken the tennis world by storm, not only with her impressive on-court performances but also with her burgeoning status as a fashion icon. The young phenom's journey from historic victories over tennis legends to her subtle yet impactful fashion choices has made her the new "It Girl" of the tennis world, and her recent triumph as the US Open Champion has only solidified her status.
Coco Gauff photographed for British Vogue by Ronan McKenzie
Gauff's tennis career has been nothing short of spectacular. From defeating Venus Williams at Wimbledon at the age of 15 to becoming the youngest U.S. player to make the Olympic team, she's been hailed as the sport's "Bright New Hope." However, it's not just her tennis prowess that's capturing attention; it's her sense of style.
Tennis, much like the red carpet, has become a stage for crafting a star's image, and Gauff is the latest exemplar of this phenomenon, following in the fashionable footsteps of the Williams sisters and Maria Sharapova. Tennis is no longer just about the game; it's a captivating fusion of athleticism and glamour.
While the "tenniscore" trend gained popularity last summer, Gauff's fashion choices go beyond retro knits and midi skirts. She stands out for her subtler yet historically inspired fashion sense. With a long-standing partnership with New Balance, she launched her signature sneaker, the Coco CG1, paying homage to Air Jordans. This unisex sneaker showcases her keen eye for design and nods to the legacy of Michael Jordan.
On the court, Gauff's clothing choices unmistakably communicate her dominance. Whether it's her signature shoe or her vibrant tennis outfits, she combines style with substance. She once wore white New Balances to the Australian Open with "Call Me Coco" scrawled on them in black ink, making a bold statement at just 15 years old. Her recent bright green outfit at the U.S. Open perfectly matches the color of a tennis ball, emphasizing her game's intensity.
Off the court, the question arises of whether Gauff will capitalize on her "It Girl" status with designer collaborations. She's already making waves with her fashion choices, sporting a shimmery gold slip dress at the WTA Gala in New York. She confessed her love for fashion and mentioned her favorite designers as Miu Miu, Ganni, and Fendi. While she hasn't yet detailed her plans for building a fashion brand, the tennis world eagerly awaits to see how she'll continue to shine both on and off the court, especially with her recent and impressive victory at the US Open. Coco Gauff, it seems, is not just a tennis star; she's a fashion force to be reckoned with and a reigning US Open Champion.
