Forbes 30: Alica versus Barbie

Alica Schmidt, at just 23 years old, has made waves not only for her striking beauty but also for her remarkable achievements in the world of track and field. Named on the prestigious Forbes 30 Under 30 list, this German athlete has captivated the world's attention through her athletic prowess and her influential online presence.

Alica Schmidt capsule collection for BOSS.

Often dubbed the "World's sexiest athlete" by tabloids, Schmidt has managed to balance the allure of showbiz with her steadfast commitment to her athletic career. In 2022, she reached the 400m semi-finals at the European Championships in Munich, setting her sights on Olympic glory at Paris 2024. Besides training and running red carpets, Alica manages a 4.3million followers account on Instagram. “It's good for all athletes to be active on social media in order to get sponsors.” she says.

Despite the glitz and glamour surrounding her, Schmidt remains grounded and focused on her true passion: running. She has a deep love for the sport and trains relentlessly, sometimes twice a day, to achieve her goals. For her, the feeling of pushing herself to the absolute limit on the track is what makes it all worthwhile.

Schmidt emphasizes that her performance and dedication as an athlete are what truly matter to her. She refuses to let societal perceptions define her or dictate her choices. Her strong support system and the guidance of those close to her play a pivotal role in her journey. She values their advice and remains committed to pursuing activities that bring her happiness and fulfillment.

In a world where she's been labeled the "World's sexiest athlete," Schmidt reminds us that true beauty comes from within. She finds this label subjective and believes that her true worth lies in her accomplishments on the track.

With a staggering 3.2 million Instagram followers, Schmidt has a significant online presence and enjoys the trappings of fame. She's a regular attendee at prestigious fashion events across Europe, including Milan Fashion Week, and frequently graces the red carpet in her homeland.

Alica Schmidt's journey is not just about defying stereotypes but about chasing dreams relentlessly, regardless of what others may say. She serves as a shining example of a young athlete who is determined to leave her mark in the world of sports and beyond. As she continues her journey, we can only expect more remarkable achievements from this multi-talented athlete who refuses to compromise on her dreams.